the shoe box

About Us


It all started with a pair of shoes, and a shoe box- Steve's dad was right!

The plan was simple: to sell the best shoes at very affordable prices- shoes from companies utilizing the finest leather and materials, each pair crafted with close attention to detail and workmanship. They were confident the shoes would sell themselves at prices that anybody can afford, and they were right. Their reputation grew by word of mouth. The Shoe Box became the name people could trust for comfortable, quality footwear without a doubt.

When you visit the Shoe Box it's like stepping back in time, when customer service was the number one priority. The engaging and friendly Shoe Box staff bring you back to a time when old fashioned values were the rule– not the exception.

The staff love to share their passion for great footwear. Whether you’re in the store to buy or browse, the friendly, knowledgeable Shoe Box family will do everything they can to make you feel comfortable, answer your questions, and help you on your road to the perfect pair of shoes.

The Shoe Box carries brands that put their very best into everything they make, providing customers with quality shoes that last a lifetime. Every brand has a unique story behind it– it’s not just about good-looking shoes. It’s about quaility, commitment and the knowledge that the best possible work has gone into every stitch, every sole, and every shining, hand-polished surface.

Steve opened The Shoe Box risking his future on a stubborn belief that, regardless of the economy, superior craftsmanship and customer service mattered. It's not just quality shoes and great prices that keep customers coming back to get the Steve treatment. Satisfying the customer is an important element of The Shoe Box's success, and providing the best customer experience means doing a lot of little things right.

All the shoes at the Shoe Box retain the timeless traditions of exceptional quality, fine craftsmanship, comfort, durability and elegance.

If you appreciate true quality and exquisite craftsmanship, The Shoe Box is the store that brings the most exceptional footwear brands to Wisconsin.


I have problem feet, and I found what I needed at the Shoe Box: a huge selection and a friendly, experienced salesperson who could scan the shelves and quickly identify exactly which models were most likely to work for me.

L.B., via Yelp

We "stopped by" the Shoe Box tonight and, once again, I remembered why I love this place....they have awesome service...they set the bar for the rest of the retail world. They have an an amazing selection of high quality shoes.

P.C., via Yelp

An incredible shoe store, with the widest variety of shoes you can find anywhere in the Midwest. Dress shoes, athletic shoes, work shoes, casual.... you name it, they have it, and usually in all possible human sizes. Prices are also great.

R.T., via TripAdvisor

This is one of those places that skips the fancy sales floor and just offers a great selection and well informed sales people. If you're simply shopping for quality footwear without the glitz and glamour, this is your place!

J.P., via TripAdvisor

Our Location

1314 Canal St.
Black Earth, WI 53515

Phone: 608-767-3447

Fax:     608-767-2517


Mon-Fri:  9 AM - 7 PM

Saturday: 9 AM - 5 PM

Sunday:  10 AM - 5 PM